HOTTIE DOTTIE is a fun lip care and beauty brand. Evoking the attitude of a good time girl with an unapologetic sense of self, we want to give you a thowback to '00, when make up was all about being a pinkiesh, glittery baby girl.
Process
I started by researching the target market and mission of the brand.
The principal goal was to create a visual identity suitable for that y2k style that the brand tries to recreate with its range of products.
With the '00s coming back and merging with modern aesthetics, I had to think to a quiet futuristic style with a slightly retro edge. I moved on to exploring a few references based on the creative direction I choose for my brand, so as to include in the project a series of iconic images useful for brand communication.
Creative Support
Brand Identity Design
Creative Direction
Collateral Design (Label and Packaging)
Graphic Design and Social Media
" Be the hottest girl in school with our new lip care and beauty line featuring swaggering colors and beautiful features! Our cutting-edge formula glides on creamy and smooth. Comes in a variety of shades to suit every personality and skin colour, from grape to berry to hot fudge brownie. Choose yours!
